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A logo has multiple functions to do in an organization, a few of which are quoted as below:

Recognition:

One major function of a logo is that it is the identity of your business, over time, when the brand gains popularity, the customers start associating a particular design of a logo with the brand.

Influence:

The brand value associated with a particular logo of a company stirs the thought process of the consumer and greatly influences the decisions and choices of the consumer when making the purchase.

Evokes emotional response:

A mere look at a particular logo revives the past experiences and good or bad memories that a consumer has had with a particular brand. This builds up consumer loyalty and makes your consumers understand the value system of the company and sensitivity towards qualitative aspects.

Additional Message:

A logo, apart from making things differential, also aids the brand to deliver an additional message that carries a meaning which indeed makes the objectives of the company clearer for the normal consumer.

Reflects your business:

The brand name and logo are two major factors that tell the consumer mostly everything about your business; your sector of dealings and the range of products/services that you work with.