If you are someone in the industry, be it any service or goods, chances are very high that someone is always having a close look at every step you take as an enterprise and even those you don’t, didn’t someone tell you about rumors? And this may spoil, deteriorate or to the least stagnate your growth rate in the process of harming your image amongst the masses.
This is where Public Relations (PR) comes into the picture, though it is not always necessary that you hire a PR agency only when the image of the brand in the market is towards destruction, PR is also necessary for firms who want to maintain a good repo in the market and make their consumer base stronger than ever before.
Public Relations is the use of promotion of a particular good or service through the usage of important intermediaries in the market viz. bloggers or influencers, to deliver a particular message and exploit the opportunities emerging in the market. It is often said that PR is a form of “free advertising”, though it is not true, influencers and famous personalities have now begun charging to promote the ideas of a brand and increase their reach deep into the market.
WHY IS IT IMPORTANT?
The concept of PR involves the spreading of an idea through intermediaries whom the general public approves of, follows and idolizes. It is therefore through this trust that the usage of these influencers for the brand that gains credibility amongst the masses.
Likeable Image Develops
The promotion through PR is a very careful step by any brand since it has a direct influence on the market image of the company. The message that the brand promotes in the process of doing so is highly customized and personalized which also is the reason why the promotion is more targeted and narrowed down to reach a particular strata of the society.
The market knows it, one needs to pay chunks of money to get a product/service advertised, however, if one wishes to make a smart choice, PR is the thing. Not only does it cost less, but also, it, unlike advertising has no limited scope and is extremely opportunistic a field.
A repair tonic
PR often behaves as a repair tonic for the brands who have spoiled their image due to certain wrong choices and decisions that they end up making and ultimately inviting troubles. PR in such cases helps in the revival of the brand image and healing the damage done to the reputation of the company up to a great extent.
Overall boost in sales
The basic objective of PR and every other promotional activity or event of a business enterprise is to ultimately increase its sales. PR effectively helps in improving the state of sales for the company and typically hikes the revenue generated at the end of the day, which is why is preferable so much.
Public Relations has rapidly grown over the years and is a major tool to heal, protect and safeguard the overall market image of the company and to increase the popularity for a particular brand in the market.– Hitesh Arora