Why is it important?
1. Improved Credibility:
The concept of PR involves the spreading of an idea through intermediaries whom the general public approves of and follows, idolizes. It is therefore through this trust that the usage of these influencers that the brand gains credibility amongst the masses.
2. Likeable Image Develops:
The promotion through PR is a very careful step by any brand since it has a direct influence on the market image of the company. The message that the brand promotes in the process of doing so is highly custom and personalized which also is the reason, the promotion is more targeted and narrowed down to reach a particular strata of the society.
The market knows it, one needs to pay chunks of money to get a product/service advertised, however, if one wishes to make a smart choice, PR is the thing. Not only does it cost less, but also it, unlike advertising has no limited scope and is extremely opportunistic a field.
4. A repair tonic:
PR often behaves as a repair tonic for the brands who have spoiled their image due to certain wrong choices and decisions that they end up making and ultimately inviting troubles. PR in such cases helps in the revival of the brand image and healing the damage done to the reputation of the company up to a great extent.
5. Overall boost in sales:
The basic objective of PR and every other promotional activity or event of a business enterprise is to ultimately increase its sales. PR effectively helps in improving the state of sales for the company and typically hikes the revenue generated at the end of the day, which is why is preferable so much.
Public Relations has rapidly grown over the years and is a major tool to heal, protect and safeguard the overall market image of the company and to increase the popularity for a particular brand in the market.– Hitesh Arora