Food & Beverages
Food and Beverages by Jindal Group.
With a commendable record of running a successful conglomerate and carrying forward its lineage, the JINDAL GROUP wanted an incursion into the food industry with entry of the JINDAL RETAIL GROUP.
In order to survive the hardcore competetion of other FMCG Industries, they wanted a correct branding and packaging to their new range of food products. DESIGN OUTLINE rebranded FARRELL, their food range with new and innovative designs to survive market competition.
Social campaigns and retail advertising strategies were formed to create a distinct position of their new branding. Today Jindal Retail has crossed a turnover of approx 250 crores from their food products.